I am a Graphic/Communication Designer based in Vancouver, Canada. I'm a graduate of the Emily Carr University of Art + Design, and I also hold a degree in Psychology from the University of British Columbia.
After obtaining a psychology degree, followed by a brief stint in clinical research, I returned to my creative roots. Fortunately, psychology and design go together like peanut butter and jelly. Being constantly attuned to human behaviours and thinking patterns allows me to empathize with target users/clients and create designs that fulfill their needs. I therefore take a human-centered approach to design, with a strong consideration for the context of use. For me, great design is always a matter of both form and function.
I'm passionate about all forms of design, especially when it comes to typography, branding, and publication. However, I also have experience with packaging, data visualization, exhibitions, websites, critical design, and social change campaigns. After all, I believe that "if you can design one thing, you can design everything."