Uno Gelato
PACKAGING / MARKETING / PRINT
Uno Gelato is a Vancouver-based gelato company known for its fresh, natural ingredients and an instantly recognizable visual identity. Built around a bold red-and-black colour palette and playful polka dot motifs, the brand is both distinctive and approachable, with a strong presence across its retail locations.
Working within this established identity, I focused on extending the brand across a range of customer touchpoints while maintaining consistency and clarity.
My work included packaging design for gelato pints, in-store signage for new locations, and a suite of printed materials such as menus, table tents, and promotional pieces. I also designed gift certificates, gift cards, and offer cards that aligned with the brand’s tone and visual language.
In addition to customer-facing materials, I created presentation decks to support investor communications and expansion efforts, ensuring the brand translated effectively across both experiential and strategic contexts. Throughout the project, the goal was to respect the strength of Uno Gelato’s existing identity while thoughtfully adapting it to new formats and uses.
