Trulioo
BRANDING / ILLUSTRATION / EVENT DESIGN / WEB DESIGN / DIGITAL MARKETING
Trulioo is a fast-growing technology company whose identity verification platform is trusted by leading businesses around the world. In my role as Manager of Creative Services, I lead the in-house design team and oversee the development of marketing materials across the full range of customer touchpoints, supporting both product growth and brand consistency at scale.
A defining element of the Trulioo brand is its library of custom illustrations, developed to communicate complex identity and compliance concepts through clear, approachable visuals. As new products and features are introduced, I create original illustrations that extend this system, ensuring visual continuity across campaigns. These illustrations are then applied across marketing materials and play a prominent role on the website.
To support customer acquisition and education, I produce a wide range of marketing collateral each quarter, spanning short-form solution sheets to long-form industry reports and deep dives. Each piece is designed to enhance messaging via design, helping audiences navigate complex topics while maintaining a cohesive visual language.
Social media is a key channel for Trulioo, requiring a steady cadence of varied and engaging content. I design a mix of static and animated assets (including carousel posts, motion graphics, and video) to support organic engagement, paid social campaigns, and employee branding – adapting visuals as needed for different formats and audiences.
In support of scale and consistency, I create and maintain Trulioo’s centralized brand library and suite of company templates, including presentation decks used widely across both internal and external communications. By establishing a self-serve model with flexible layouts and reusable assets, I enable teams across the organization to build polished, on-brand materials independently, reducing design bottlenecks while maintaining a high standard of visual quality.
Trulioo also maintains a strong presence at major technology and finance conferences throughout the year. I collaborate closely with external vendors and internal stakeholders to design booth environments, large-scale graphics, and supporting signage, translating the brand into physical spaces that are both visually compelling and functionally effective.