Identity Trends Campaign

MARKETING CAMPAIGN / COLLATERAL / SOCIAL / PAID MEDIA / VIDEO / WEBINAR

Context

The Identity Trends campaign is an annual thought leadership initiative at Trulioo, highlighting five key trends shaping the identity and fraud landscape in the year ahead. By 2026, the campaign was entering its third year, with mounting pressure to evolve the creative while maintaining brand consistency.

At the same time, team resourcing had been significantly reduced and I was responsible for the creative direction as well as all hands-on design production. The challenge was clear: increase impact and engagement while doing more with less.

Objectives

  • Refresh the campaign creative to avoid repetition and fatigue

  • Deliver a high-impact, multi-channel launch with limited resources

  • Extend the lifespan of a single core asset across multiple touchpoints

Strategy & Execution

1. Core Asset: Trends Report
Established a strong visual and editorial foundation that could scale across the campaign. Focused on clear typography, modular layouts, and data callouts to make complex insights easy to scan.

Deliverable:
A comprehensive, visually engaging report featuring structured content, data visualization, and key takeaways optimized for both quick consumption and deeper reading.

2. Paid Media
Designed LinkedIn ads that were optimized for performance, leveraging colors, layouts and CTAs with proven success from past campaigns.

Deliverables:

  • Static and animated ads tailored for an enterprise audience on LinkedIn

  • 30-second video spot with high-energy typography and motion, designed to retain attention beyond the critical 10-second mark

3. Social & Video Content
Collaborated with the social team on a 2-month social campaign called “Trends Tuesdays”, with a variety of creative deliverables to keep engagement high week after week. This included a full series of talking-head videos, for which I leveraged AI video tools so that all production (filming, editing, effects, and final render) could be accomplished on my own within a day.

Deliverables:

  • Initial promotional graphics punctuated by bold typography and motion graphics 

  • Multiple carousel posts distilling key report insights into bite-sized takeaways

  • Weekly talking-head video series featuring internal Trulioo experts, enhanced with captions, callouts, and branded overlays

4. Webinar
Created a cohesive, branded webinar experience that reinforced the campaign visually while supporting clear storytelling from Trulioo experts. Designed content to work equally well for live delivery and post-event distribution.

Deliverables:

  • Custom presentation design aligned with campaign visuals

  • Branded Zoom environment for a polished, consistent experience

5. Content Derivatives
Used the report as a foundation, repurposing content into multiple formats to extend campaign lifespan and reach.

Deliverables:

  • Infographic summarizing all five trends, using visuals from the report for campaign consistency

  • Campaign toolkit bundling report, infographic, and webinar recording

  • Blog series (one per trend), each incorporating visual elements from the infographic

OTHER PROJECTS
OTHER PROJECTS